ECommerce as an industry is one of the most deceptively competitive markets you can enter as a business. Despite crowds of internet users ready to pay for the products they want, the tools available for businesses means that single companies are able to scoop up huge percentages of the available customers, simply by making small improvements over the competition. If you want to be the one leading the charge and making the highest profits, you’re going to need to invest in experience and skills. To build a successful eCommerce business using the BigCommerce platform, you need to call upon a BigCommerce developer; this blog will tell you why.

1.Specialization and Focus Gives You the Edge
With so many valuable eCommerce platforms on the table, it can be tempting to want to explore them all to their fullest potential. While research is certainly important, there comes a point where you’ll need to settle on a platform and dig in. Spreading your resources too thin can result in a loss of profits for a number of reasons. For one, customers can tell when you’ve taken a jack-of-all-trades, master-of-none approach. Customers crave seamless web and mobile shopping experiences, which is hard to achieve without specializing on a single platform.

Choosing a BigCommerce developer means choosing a platform and devoting to mastering it as a company. When customers come to a site that is smooth and seamless, it will compare favorably to the competition and they’ll come back for more.

2. Developers Help You Focus on Your Expertise
The truth of the matter is that not everyone is a developer. If we’re honest, many businesspeople who find themselves having to learn web development for their business don’t really want to be doing that kind of work. Entrepreneurs start a business because it is something they are passionate about and skilled at. Hiring a BigCommerce developer means moving undesirable tasks from you and your team to someone who thrives with that type of work.

Focusing on your expertise will allow you to put in your all, which is a sure-fire recipe for success. Not to mention, it will improve general company morale since your employees will be free to work on their own specialties as well.

3. Developers Are on the Cutting Edge
One of the biggest concerns in eCommerce is falling out of step with the latest advances in technology. Not having the latest security best practices in place, for example, can be devastating to your business. On a less severe note, it is very easy to fall behind on updates, version compatibility, and the newest plugins for your site. For example, consider how mobile operating system updates like iOS 11 can make select apps or plug-ins stop functioning properly, despite greatly improving function overall. You wouldn’t be out of line for not knowing the functionality or compatibility issues of every single tool you use when you’ve got a business to run.

If you’d like to begin working with a BigCommerce developer you can trust, come visit our site today at www.1digitalagency.com! Our team of devoted experts can ensure your site is on the cutting edge, so you can focus on what you do best – business!