Choosing the right partner to power up your business is an important choice. A lot of special attention must be paid to the type of digital agency you work with because not all are created equal. But no matter what type of agency you choose, big or small, the most important thing is that they understand your business. Every industry is different, every customer base is different, and having confidence that your marketing partner knows how to reach your potential market is crucial in ensuring that you grow steadily. In the world of online sales, competition is fierce. Online shopping is more popular than ever and among online merchant platforms, Shopify is one of the most popular choices. So you need a great Shopify developer to ensure that your website runs smoothly, efficiently, and you have everything you need.

A great Shopify developer understand the platform and all of its ins and outs and uses that knowledge as part of a great marketing strategy. Not only is it important that your business is set up properly on the platform but you need to make sure that the rest of your marketing plan is on point as well. Your marketing strategy in regard to online sales needs to encompass every possible way you can effectively reach your customers.

The first item to consider is social media. Social media can be a powerful tool for any Shopify developer. New platforms pop up every day and it can be difficult to keep up with what is the newest and most up and coming. New platforms like Snapchat appeal to a younger demographic, so if your product is something younger people would enjoy, consider having a presence on it. However, older platforms like Facebook still have a huge share of the social media audience and should never be ignored. With over 2 billion users, Facebook is the world’s most popular platform and every business can benefit from directing their marketing efforts to reach customers there. Instagram, too, can be a great tool in reaching your target audience. If your product is more image driven and looks great in a photo, Instagram can be the perfect way to reach your audience. Ensure that your digital agency is posting high quality images at frequent intervals to build an audience for your page.

Consider building an email list as well. Email is still one of the most powerful ways you can reach your audience, right in their inbox. Use email blasts to let your customers know about new products and offer incentives to keep them coming back.

At 1Digital Agency, our mission is help you grow your business and achieve your goals. If you work with Shopify, our years of experience make us a great match for businesses of all sizes. We can design a marketing plan that will be perfect for your needs and budget and target where you need to improve the most so that we can help you elevate your business and bring you more sales. Visit us online and get started today!